Surveys
One In Two Millennials Want To Run Their Own Advisory Business - Research

Research highlights the entrepreneurial spirit of many UK-based millennials.
Nearly half of the UK's millennials find the idea of running
their own financial advisory business attractive, according
to a study from St James’s
Place Academy, the training and development arm of UK
wealth manager St James’s Place.
After surveying 1000 men and 1000 women, the firm found
millennials - those aged between 18 and 34 - to be the most
entrepreneurial generation in the UK, with 82 per cent of
respondents wishing to run their own business one day. The drive
to start a business was almost 10 per cent higher among
millennials than in the older generations surveyed.
Notably, 49 per cent of young respondents found the idea of
running a financial advisory business attractive, compared
to 33 per cent of 35- to 54-year olds and 16 per
cent of those over 55. However, 48 per cent claimed they
currently “lack control” at work and seek more flexibility in
their working lives.
The squeeze on youngsters’ wages was also reflected in the
results, as 17 per cent of millennial respondents felt an
increase in earnings would be the most consequential benefit of
running their own business.
In addition, research revealed 16 per cent of millennials
ultimately want to set their own working hours by running their
own business and 14 per cent would like the chance to work from a
location of their choice.
When faced with hypothetical challenges, 32 per cent of
millennials said attracting customers would be the most difficult
part of running their own business, followed closely by the 28
per cent that answered managing the company’s finances.
A quarter of respondents felt a loss of income would be enough to
give them cold feet, while 21 per cent cited fear of failure as
the most significant deterrent.
“Our research reveals a clear appetite amongst millennials to
start their own business, partly due to the frustrations felt
within the workplace,” said Adrian Batchelor, academy director at
St James’s Place Academy. “As young workers have been
hardest hit by the wage squeeze since the financial crisis, it’s
no surprise they yearn for greater autonomy and reward for their
hard work.”
A recent study conducted by SEI Private Wealth Management
suggested that ultra-high net worth millennials rely too heavily
on their families for advice on financial management.