The bank has been trying to enhance its relationship with younger customers after it launched four new wealth management digital platforms in April.

BNP Paribas has become the first European bank to sign a global partnership with Snap Inc, the parent company of Snapchat. The Parisian lender has been investing its resources into strengthening its relationship with Millennials by enhancing its social networking platforms.

The collaboration will allow BNP Paribas to use the smartphone app for its banking products and services, the bank said in a statement earlier this week.

Snapchat has a community of 158 million daily users, who view over ten billion videos and exchange over 2.5 billion snaps worldwide every day. The bank said it hopes the social networking platform can reach out to younger customers, “to interact with them and to promote the bank’s product and service range in an innovative manner”.

BNP Paribas also wants the partnership with Snapchat to help build its initiatives around the world, including its involvement with the Roland Garros tennis tournament. The bank already invites colleagues several times a month to take over its group Snapchat account to add a personal touch to the professionals in the banking world.

“This strategic partnership builds on the momentum which began several years ago within the digital media ecosystem,” said Bertrand Cizeau, group head of communications. “Our challenge is to be present where our core target is while simultaneously speaking the same language as Millennials, the new generation. They are our future co-workers and future clients.”

BNP Paribas has already expanded its offering of wealth management solutions.  This publication, in April, said the bank had launched four digital platforms based in different parts of the world, to enhance the relationship between the bank and its clients. The bank yesterday reported Q1 results.