Industry Surveys
Almost Half Of Millennials Want To Do Their Financial Planning Via Smartphone - Study

Millennials really are different from their elders when it comes to putting faith in use of smartphones to handle complex financial matters, a survey finds.
A study of of individuals across the globe finds that almost half of Millennials want to plan their financial lives over a smartphone rather than through more traditional routes.
The Legg Mason 2017 Global Investment Survey assessed
views of 15,300 individuals around the world across several age
groups; Millennials (aged 18-35), generation X (aged 36-52) and
baby-boomers (aged 53-71). Financial advisors may have to learn
to adapt to the technological age instead of traditional
face-to-face services providing, as 46 per cent of UK Millennials
said they would want to use their smartphones to do all of their
financial planning – the highest in Europe. In contrast, just 13
per cent of baby-boomers would feel comfortable with this
approach to financial planning.
This dramatically different approach to doing business is
mirrored across the globe, with 47 per cent of Millennials and 22
per cent of baby-boomers want to use smartphones.
While 28 per cent of all UK respondents said they want to do
planning via their smartphone, 45 per cent said they do not. This
is the reverse in Asia, where 47 per cent were in favour of
smartphone use, and only 15 per cent were not. Over in the US, it
was more equal, with 42 per cent sided with using their
smartphone, whereas 39 per cent were against the idea.
However, only 16 per cent of the UK said they were in favour of
either technology-only financial planning which has no human
interaction, or a proposition that is technology-led but has some
human interaction supporting it. This was only slightly ahead of
the European average of 15 per cent.
“Millennials are increasingly tech-savvy and this is seeping into
every element of their lives, including the way they approach
even complex financial needs,” said Justin Eede, head of Europe
and Americas distribution at Legg Mason. “Services that have
traditionally always been delivered face-to-face are now becoming
automated, and the use of smartphones for financial planning is
another step in that direction.
“Indeed these statistics reveal the extent to which the demand
for fully digital solutions is growing among the younger
generation and it will be interesting to see how financial
services businesses respond to the challenges this presents.
“Nonetheless, while the desire is there among some segments of
the UK to adopt a digital approach to financial planning, only 16
per cent said they were in favour of either technology-only
financial planning which has no human interaction, or a
proposition that is technology-led but has some human interaction
supporting it.”
WealthBriefingAsia recently reported a study by
RBC Wealth Management which found that Millennials start
their financial planning a lot earlier than previous generations.