Brand and Private Banking: A New Era?

There is no part of the financial services sector where brand means more than in wealth management. And experts say the concept of brand for private banks and wealth managers is only beginning to develop....

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By: Contributing Editor
April 20, 2005
There is no part of the financial services sector where brand means more than in wealth management. And experts say the concept of brand for private banks and wealth managers is only beginning to develop....