JP Morgan Re-Branding Looses Fleming

As part of a global re-branding, the Flemings brand is to be dropped by JP Morgan. The US bank has decided to rename its fund management arm JP Morgan Asset Management to provide "clarity and simplicity".....

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By: Stephen Harris
April 26, 2005
As part of a global re-branding, the Flemings brand is to be dropped by JP Morgan. The US bank has decided to rename its fund management arm JP Morgan Asset Management to provide "clarity and simplicity".....