With direct investing receiving a lot of attention from wealthy individuals and family offices, there is a need to understand how these deals can work and what options there are when things go wrong. A seasoned practitioner, who has worked on investments for some of the world's top business leaders, talks to this publication.

In the wealth management sector as in many other walks of life there is an endless quest for "the next big thing". And in a world of ultra-low interest rates where the hunt for yield is all-consuming, a trend that is gaining ground right now is direct investment.

Direct investing means different things to different people. At its simplest, it means investors decide whether or not to invest in a specific private opportunity and have an ongoing say during the ownership period. This is distinct from the typical approach which is predicated on providing investors exposure to private opportunities indirectly by having them commit to a “blind pool” fund, whose managers decide how to invest the funds, how to manage the investments and when to exit them - an investor’s only involvement is to read annual updates and wait for a distribution. Direct investing, so its practitioners say, allows wealthy investors to have transparency, a higher level of control, greater engagement during the diligence and investment management processes, and better alignment of incentives between providers of capital and managers of capital. 

Put differently, owners get first-hand evidence on whether an investment makes sense before their capital is deployed and can guide the investment. Family office heads also enjoy investing directly either in the same sectors in which they made their fortunes in the first place or in new sectors in which they have built conviction. 

A business operating in this space and which works with family offices and large institutional investors is Tetrad Capital Partners, a business founded in 2012 and which was borne out of work that its founder had done for Silicon Valley tech mogul Paul Allen, co-founder of Microsoft with Bill Gates. Gagik Apkarian had been a general partner at Vulcan Capital, Allen’s investment office. Allen lured Apkarian from London to Seattle and tasked him with restructuring a diverse, $10 billion-plus portfolio of direct investments that needed urgent work as well as to opportunistically put fresh capital to work in new situations. 

Apkarian’s experience in managing direct investments for Allen played a part in his decision, around five years ago, to form his own firm advising the super-rich and institutions on both how to manage existing investments better and seek new opportunities. 

“There is big momentum behind the shift towards direct investing - particularly after the global financial crisis when many of the household names in private equity and hedge funds, as well as some of the most revered university endowments, lost enormous amounts of money. Investors now want more transparency, want more control and better alignment of incentives,” Apkarian told this publication in a call.

“Everyone wants to know how to do it…how to structure it and how to source deals; doing it right is extremely rewarding,” he said. 

There is a lot of hype around direct investing at the moment, he said, but investors need to be on their guard about whether they are getting good value, appreciate the risks, and understand the amount of work this approach requires. When economic conditions are favourable, direct investing can seem a relatively easy and appealing route, but the real test of whether an investor has robust processes in place and strong judgement happens when markets or an investment turn sour, he added. 

On that note, the other area that Tetrad focuses on is working with large family offices and international institutions in situations when their direct investments do not go according to plan. The reasons can be externally driven, such as slow economic growth or a spike in costs, or internally due to overleveraged balance sheets, management disputes, shifts in the competitive landscape or even fraud. As Apkarian said in the interview: “There are many advisors who are great in their vertical discipline, be it law or accounting or finance, but there are certain situations that require an integrated perspective that spans all these issues, so trying to solve it from the vantage point afforded by a career in one discipline will simply not work. Over and above this it is critical to have the view of an investor not an advisor - all the analysis and discussion distils to capital appreciation and risk mitigation.”

Large family offices work with Tetrad, he said, because of the quality and pedigree of the firm, its incessant commitment to discretion and unrelenting focus on probity - culminating in seasoned judgement that he said is well reasoned and trustworthy. “Global institutions like working with Tetrad because of its sophistication, unique multi-disciplinary skills and bespoke approach, which allows the firm to provide advice unlike any other in the market,” he said.

There is certainly plenty of coverage around direct investing. Large private equity shops such as Blackstone, Bain Capital and Carlyle, for example, allow wealthy families to co-invest on deals. At the Family Wealth Report investment summit held last September in New York, a panel discussion on direct investing touched on sectors as diverse as men’s tailoring to anti-missile defence. (Family Wealth Report is a sister publication to this one.) According to US-based Family Office Exchange, another organisation that represents family offices, nearly 70 per cent of family offices engage in direct investing of some kind. There is another angle: the rise of private markets, with sectors such as private credit, for example, gaining traction as a result of dislocations to the world’s bank lending market since 2008.