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The new name draws inspiration from the mountainous and difficult terrain of the Asir region in Saudi Arabia.
Yasira's expertise spans fund and trust administration, corporate solutions, ESG advisory and advanced data analytics and reporting services for fund and asset managers, family offices, sovereign wealth funds, and banking institutions in the Middle East.
"This milestone rebranding initiative ushers in a new era of bespoke administrative solutions that maximise operational efficiency and enhance financial performance for our clients in Bahrain, Saudi Arabia and across the broader GCC,” Paul Perris, the CEO of Yasira, said.
Left to right: Michael Pankhurst, head of corporate and trust services; Paul Ferris, CEO, and COO Ahmad Al Najjar.
The business, which is based in Bahrain Financial Harbour in the Kingdom of Bahrain, administers funds and structures totalling more than $7 billion in assets.