Reporting to Paul Hubert, global market manager for the eastern region, Gertsen will have responsibility for client acquisition, managing client relationships and shaping a hedge fund and alternative investments strategy.

Gertsen has 22 years of experience in capital markets, having held management and production roles on both the sell and buy side the business. Hubert said Gertsen’s experience will be instrumental in helping to shape the bank’s approach to the alternative manager client base.

Gertsen joined Citi in 2010 as a managing director and global markets relationship manager from Viking Global Investors in Greenwich, where he was the global head of trading; prior to that he held the same role at Alliance Bernstein in New York.

Earlier this month, Citi brought in Luke Palacio as managing director and regional market manager for the Southeast region, as the firm also looks to expand its ultra high net worth Latin American business.

Based in Miami, FL, Palacio is tasked with reinforcing the firm’s presence throughout South Florida and beyond what Citi describes as the “key locations” of Miami, Boca Raton and Palm Beach. He will also instigate a strategic focus on UHNW Latin American clients based in North America.