Citibank has launched a new credit card that targets high net worth individuals with at least $5 million in assets.

The ULTIMA Card affords members the services of a dedicated lifestyle manager, who will function as an advisor and will tailor personalised programmes for clients. It also comes with an insurance programme, which covers both life and the luxury items purchased through it. Members of the ULTIMA card can expect to receive air miles upon signing up, as a welcome gift, which are equivalent to a pair of round-trip first class tickets on Singapore Airlines to selected Asian destinations.

It will be initially marketed in Singapore and will be by invitation only.