Strategy

Coutts Withdraws From Airmiles Scheme

Stephen Harris 9 May 2007

Coutts Withdraws From Airmiles Scheme

Coutts is to withdraw from the Air Miles programme in June 2007 and is replacing the programme with its own loyalty rewards scheme called Courtesy of Coutts. The new programme allows Coutts cardholders to earn points when making purchases with their credit card, and to redeem those points to pay for EasyJet flights, travel booked through eBookers.com, airport taxes and other travel charges, or charity donations.

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