The firm will rebrand its operation on 26 March after its split from Old Mutual in November.

OM Asset Management, a multi-boutique asset management company, will change its brand name to BrightSphere Investment Group, effective 26 March. This comes after the firm’s split from Old Mutual in November.

In addition, Steve Belgrad has assumed the roles of the company’s president and chief executive, the firm said in a statement.

On March 26, as part of the rebranding process, the company’s New York Stock Exchange ticker will change to BSIG from OMAM. 

Also on March 26, the BrightSphere Investment Group corporate website will become www.bsig.com, and the company’s email will shift to @bsig.com.

“BrightSphere and our new logo dynamically blend energy and innovation with our commitment to a global, aligned multi-boutique model,” said Belgrad. “Our logo represents the unique and complementary attributes of our affiliates which combine to create a diversified richer whole. Following the completion of our separation from Old Mutual in November, and our management transition today, this new brand reflects our evolution to an independent asset management company, focused on our affiliates and their clients, and global opportunities for investment and growth.”

Belgrad added: “Working together with our high quality affiliates as BrightSphere Investment Group, we will continue to evolve and enhance the ways we support affiliate growth initiatives and invest for the future, while diversifying our business through additional investments in boutique asset management firms. Our business is well positioned to execute on a range of opportunities in the global investment marketplace, and I am honoured to lead our team at the centre as we work to create long-term value for our shareholders.”

UK-headquartered OMAM is a global, multi-boutique asset management company with approximately $243 billion in assets under management as of 31 December 2017.