Strategy
International Professional Services Firm Unveils New Brand

Grant Thornton International, the international accounting and
consultancy organisation, has rebranded. Between now and the end
of 2008 the new logo and brand will be phased in by member firms
in over 80 countries.
David McDonnell, chief executive officer, said: " We have created
this new brand to support our global business strategy of
demonstrating real leadership within our profession and becoming
a more cohesive global organisation." The brand was created by
Pentagram Design, an agency based in London, San Francisco, New
York, Austin and Berlin.