Strategy
Manulife Poised To Widen Scope Over The Japanese Market

Manulife Life Insurance is tapping into Japan's mature
insurance market with the aim to provide diversified strategies
for the aging population's wealth management and long-term
savings plans.
"The aging population has increased demand for products that can
accumulate, preserve and transfer wealth,"
Mark Oberhellman, the vice president and chief product
officer of Manulife Japan, said in a statement.
The country has been experiencing weak stock and interest rate
performance over the past two decades, leading more residents to
turn to alternative asset classes to preserve their life savings.
Even before the global financial crisis had erupted in 2008, the
Japanese insurance market was already placing a lot of attention
on fixed annuities, medical insurance and variable annuities.
"In Japan, our strategy going forward is to provide more diverse
products through multiple distribution channels," added
Oberhellman.
At present, Manulife enjoys strong sales in new business premiums
for individual insurance, allowing it to record 16.7 billion yen
in net income for the 2009 fiscal year, from a loss of 26.5
billion yen in the previous year. In 2007, it opened up
Manulife Investments Japan to offer investment trust and
wealth management services to clients in the country.