Clearing firm's NetExchange Investor to replace 10-year-old PortfolioPoint. Pershing's Advisor Solutions group has launched an online account-management platform called NetExchange Investor, which is supposed to let independent advisors give their clients real-time access to portfolio data.

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"NetExchange Investor provides advisors with the customizable tools, functionality and features they need to increase productivity and maximize results," says John Iachello, managing director of Jersey City, N.J.-based Pershing Advisor Solutions.

The new platform replaces Pershing's PortfolioPoint, which has been around since 1997. Among NetExchangeInvestor's new features are enhanced navigation, "seamless" access to account information, bill payment and presentment, and snapshots of account activity, positions and balances "including anticipated dividend payments and income distributions, and the ability to view related accounts," according to Pershing. NetExchange also gives advisors the ability to control how much -- or how little -- their clients can see.

"We are committed to constantly enhancing and developing new tools, products and technology solutions to help independent registered investment advisors create growth, maintain their competitive advantage and enhance the level of service they provide to their customers," says Iachello.

Pershing is a subsidiary of the Bank of New York. -FWR