The Base Rate Beater offers HNW investors the opportunity to lend into a secured revolving loan, delivering returns of 2 per cent above the Bank of England base rate.

ASG Finance, a UK-based provider of commercial bridging solutions, has launched its Base Rate Beater secured investment loan product, designed exclusively for high net worth individuals.

The funding initiativ, known as the "Base Rate Beater", offers HNW investors the ability to lend into a secured revolving loan, delivering returns of 2 per cent above the Bank of England base rate and support continued expansion of ASG Finance’s commercial bridging loan portfolio, the firm said in a statement.

The product comes with a minimum 200 per cent asset cover at all times, backed by UK commercial property assets and controlled cash reserves.  ASG Finance said it has lent more than £330 million ($416 million) since 2017 with strong credit metrics, maintaining profitability throughout.

The product has an underlying loan term of three years. However, at any time after the initial nine months, investors can give three months’ notice to fully or partially withdraw funds without penalty.

ASG Finance is inviting intermediaries to introduce their HNW contacts to this opportunity and will reward introductions with what it said are competitive commissions paid on all funding delivered, including future increases, ensuring a recurring income opportunity.

“The Base Rate Beater loan product reflects the confidence we have in our business model and our commitment to offering high net worth investors a rewarding, secure, and flexible lending opportunity,” Jonathan Dyer (pictured), CEO at ASG Finance, said. “For intermediaries, this represents a new avenue for income generation. By introducing their high net worth clients to ASG Finance and working with us, our introducer partners can build long-term value for their clients while benefiting from an ongoing commission structure.” 

ASG Finance is a privately-owned commercial finance provider, set up to deliver flexible finance solutions to UK businesses. Using funds generated from the directors and long-standing banking lines, ASG Finance lends between £300,000 and £7,000,000 on terms tailored to borrowers’ needs.

The firm said it has expertise in bridging loans, property refurbishment and development, business development, business turnaround, insolvency and debt recovery, corporate and commercial banking, process improvement, and corporate law. it supports clients with financial backing. Should borrowers need immediate assistance, funds can be available within 48 hours, ASG Finance added.