Angels Den, the UK-based angel investment network, has launched a new crowdfunding platform - Angels’ Den Crowdfunding.

Unlike most platforms, which focus on one crowdfunding model, this new venture will promote all three - crowdinvesting, crowdlending and real crowdfunding, the firm said in a statement.

According to Angels Den founder Bill Morrow, what makes this platform unique is the 6,000-strong angel community already actively funding businesses in the Den, combined with a new investment model.

“We're now enabling entrepreneurs to pitch their business projects online with a choice of options for angels and ordinary individuals to back them. Angels can invest money for a share of the business, lenders can offer a fixed term loan and donors can simply make it happen, no strings attached, in return for a reward," said Morrow.

“One of the problems I had with crowdfunding was how to be responsible to both sides of the deal, the investors and the entrepreneurs,” explained Morrow.  “I didn’t like the nomination structure on crowdfunding deals where the investor doesn’t have a say in the business after putting money in," he said.

“We’ve spent eight months developing a model that meshes traditional investing with crowdfunding, where real people have real shares in a business and where they can have a voice whether they put in £20 or £20,000," Morrow added.