Strategy
Crestbridge Bahrain Rebrands
The new name comes from the terrain of the Asir region in Saudi Arabia.
Crestbridge
Bahrain, the private equity and real estate administration
solutions provider, has completed its rebranding to Yasira.
The new name draws inspiration from the mountainous and difficult
terrain of the Asir region in Saudi Arabia.
Yasira's expertise spans fund and trust administration, corporate
solutions, ESG advisory and advanced data analytics and reporting
services for fund and asset managers, family offices, sovereign
wealth funds, and banking institutions in the Middle East.
"This milestone rebranding initiative ushers in a new era of
bespoke administrative solutions that maximise operational
efficiency and enhance financial performance for our clients in
Bahrain, Saudi Arabia and across the broader GCC,” Paul Perris,
the CEO of Yasira, said.
Left to right: Michael Pankhurst, head of corporate and trust
services; Paul Ferris, CEO, and COO Ahmad Al Najjar.
The business, which is based in Bahrain Financial Harbour in the
Kingdom of Bahrain, administers funds and structures totalling
more than $7 billion in assets.
