Collaboration product maker Fugent improveson direct-market response rates. Fugent, an online presentation and collaboration product provider for financial-service companies, says it has upgraded its Presenter to allow for enhanced marketing strategies, including "rich" web-based marketing.

Fugent advertises in this publication.

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"The new Fugent Presenter generates web and email campaigns that create a new level of viewer engagement," says Brad Moffitt, head of product management for Fugent Meetings and Fugent Presenter.

Traditional direct mail campaigns have low single-digit response rates. Fugent says its Presenter garners response rates of 20% to 40%.

"Marketing departments keep telling us how important it is for them to report on the effectiveness of their advertising dollars," says Jamie Waller, COO of Rye, N.Y.-based Fugent -- and CEO of FWR. "In this environment, everybody cares about ROI and is watching the bottom line."

A Fugent Presenter marketing campaign can include video, audio, rich text and visuals to make a compelling argument. It also integrates with a name-address database to streamline administration and monitoring. -FWR

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