Broker-dealer offers financial-planning, account aggregation applications. Independent broker-dealer Linsco/Private Ledger (LPL) is using wealth-management technology from eMoney Advisor as part of a broader initiative to improve and expand planning services and support for its advisors.

"We believe integrating eMoney's award-winning suite of advanced tools into the existing advisor workstation enables LPL advisors to efficiently develop and maintain deep and long-lasting relationships with their planning clients," says Kevin Keefe, head of financial planning at LPL. "The sophistication, product-neutrality and comprehensiveness of eMoney's tools made it a natural choice for LPL."

Overview

Conshohocken, Pa.-based eMoney powers LPL's new WealthVision planning tool, a web-based platform that provides account aggregation, financial planning, client websites and an online storage facility for document tracking. It gives the advisor a comprehensive view of each client's financial picture and so facilitates better relationship management.

"Studies show that LPL advisors have a higher level of profitability and revenue per client compared to other independent broker-dealers, because LPL provides the tools, services, training and investment research that enable their advisors to maximize their capabilities," says eMoney's CEO Edmond Walters. "eMoney is proud to be helping LPL stay ahead of the curve by giving their advisors award-winning, best-of-breed wealth management tools."

San Diego-based LPL offers investment products and wealth management services to 725 financial institutions and 10,000 advisors with more than $165 billion in assets under management.

eMoney is a subsidiary Cherry Hill, N.J.-based Commerce Bankcorp. Toronto-Dominion Bank, which owns a piece of TD Ameritrade is in the process of buying Commerce. -FWR

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