Client Affairs
Managing Private Aviation Services For UHNW Clients - Some Advice

Providing private aviation services for UHNW clients can be a complicated business. This article looks at some of the dos and don'ts.
The benefits of private aviation for travelers are considerable and well documented in both business and lifestyle media. They include additional flexibility, convenience, security, privacy and access (private aviation has access to more than 5,000 airports compared to 500 for commercial airlines) not afforded when flying commercially. Ellen Urell, an aviation financial management specialist in the multi-family office of Geller & Company, shares insights gleaned from years of planning, accounting for, and managing private aviation services for the firm’s ultra high net worth clients. A previous version of this article appeared on Family Wealth Report, sister publication of this one. We hope that readers, regardless of their region, find the points useful.
Start with an integrated wealth planning view
There is no one who “only owns an aircraft.” While wealth
levels may vary along with entity and family structures, we all
pay taxes, have a risk profile, are required to comply with
regulations, and have multiple goals in life beyond flying
comfortably from point A to point B.
The planning and use of private aviation services should not
exist in a vacuum, but rather be considered as part of a complete
financial plan. An integrated wealth provider, such as a
multi-family office, will consider private aviation this way, and
seamlessly tailor and integrate aircraft access to best meet each
client’s unique needs and goals.
The costs of private aviation, potentially considerable, can
either enhance a preferred lifestyle, or erode available cash
flow. In the most extreme case, these costs cut into important
capital available for earnings through other means. This
does not have to be the case, however, provided that the desired
private aviation services are considered within the larger
context of an overall financial plan and the asset management
needs of a client.
Work with a team who knows aviation planning, not just financial
planning
Operating aircraft can be complex, and there are many facets to
consider, such as FAA regulations, tax, liability and risk, how
to manage the initial cash outlay (if a purchase) and ongoing
operating expenses as well as, of course, how to manage and
maintain the aircraft itself.
If contemplating private aviation, it is always best to review
the matter with a wealth advisor who also has experience in
aviation financial management. Having a good team in place
in advance that can provide a full view of considerations is
vital to ensuring there are no unexpected consequences or costs
down the road.
For example, there is a generally common rule of thumb suggesting
that if one flies more than approximately 300 to 350 hours
annually, ownership is the way to go, leading many to add up
hours and rush to purchase. However, that is not always the best
course of action when an inclusive review of finances, taxes and
goals are considered. One simply shouldn’t base the decision
purely on hours. Is most flying done domestically, all
locations within a few hours, or will an aircraft get around the
world with minimal stops? Is flying done once or twice a
quarter, or continual throughout the year?
The right wealth advisor will reflect on these questions and
ensure the correct aircraft type and operating/ financial
structures are in place. We have found that the benefits of
flying private often far outweigh other considerations when
viewed comprehensively, and that there are many ways to access
aircraft from outright ownership–with or without bank
financing–charter, jet cards, fractional ownership, dry leasing,
joint ownership or interchange agreements.
To fully understand each of these options and their applicability
to each person’s unique circumstances, and to avoid “fix it”
costs later on, one will need a comprehensive aviation financial
management plan.
Best practices
After decades of use by high net worth travelers, there are
important lessons to share as how best to structure and manage
private aviation travel. Below are a few important ones to
consider:
- Ensure the operating structure is correct
It is reasonable to want to isolate aircraft operations in an LLC
for liability protection and to segregate finances. Except
that this is prohibited, as the FAA considers it providing
transportation for hire (i.e., operating a charter company
without the appropriate operating certificate). Only if there is
another source of income that can pay for aircraft operations or
substantial other businesses within that same LLC can this be
done. Without that, the result can potentially be fines and
/or one could be confronted with complications related to
insurance coverage.
There are ways to mitigate this, for example, by dry leasing the
aircraft (which is lease of the aircraft without crew) to an
entity that has business travel, but this all needs to be
reviewed in light of one’s current financial plan to decide what
is best for a particular family/organization.
- Put an aircraft usage policy in place
It seems easy enough to get an aircraft and fly off, but to not
fully understand the consequences of that travel from a
regulatory and tax perspective can cause significant headaches
later on. For example: Who will have access to the
aircraft? How will entertainment travel be addressed and
will time sharing agreements be required, or will income be
imputed? Who will be maintaining documentation? All of
these dynamics should be discussed in advance with the aviation
financial management team, and a usage policy with clearly
articulated supporting procedures be put into place so there is a
common understanding between the flyer/owner, the flight
department, the financial team and legal counsel.
- Track flight purposes
Once a decision is reached on how to handle entertainment and
non-entertainment use, track it properly. Was
non-entertainment travel, for example, related to company
business, a 501(c)3 charity, medical appointment, etc., or was
the flight purely for entertainment purposes? The IRS
requires substantiation, particularly with respect to
non-entertainment travel if a deduction is sought, so carefully
collect documentation such as travel itineraries, and meeting
agendas/notes.
- Make sure the right people are communicating
Strong communication between the flight department (whether
internal or through a management company) and the business team
is essential.
The worlds of private clients and companies are extremely
complex, and each team has information the other requires when it
comes to accounting for, reporting on, and the tax treatment of
flights. Setting up strong intra-department communications
as well as documentation sharing standards and practices will go
a long way in helping both the flight team service the client and
the business team account for the flight.
- Understand and track spending
Understand how much it costs to operate the aircraft type being
utilized as well as what other typical expenses are (e.g.,
maintenance, catering, phone use, etc.). Know what is
required under each particular arrangement and work with the
management/financial team to budget accordingly and to locate
cost saving opportunities.
- Make sure confidentiality is protected
Flight departments and management teams have access to sensitive
information ranging from travel patterns, locations of homes,
family information, and business deals that are discussed while
on board. Private travel should be private and all
information discussed on the aircraft and all information related
to travel must be held in the strictest of confidence. Make
sure team members are screened properly for their specific roles
and strong procedures surrounding confidentiality and information
sharing are implemented.
Take the long view
Consider whether private aviation use will be an infrequent
occurrence or an essential element for a preferred lifestyle or
business operation. In either case, consider the long-term
implications in relation to one’s complete wealth and other
personal goals.
Get professional help from a team that knows both financial
planning and aviation planning. Few people have the
training, practical experience or patience to manage many of the
decisions they’ll face when it comes to the financial intricacies
of using, maintaining, insuring and planning for private
aviation.
Even if one were so inclined, coordinating advice from experts in
each of these areas would be time consuming and fraught with
additional complexities and decision-making requirements.
Using a third party who has expertise in all of these areas and
one that understands the client’s full financial picture can save
time, avoid future problems and provide critical guidance so that
good decisions are always made when it comes to private
aviation.