Thomas Carroll has been named chief executive of GenSpring Family Offices, SunTrust's multi-family office affiliate. Carroll succeeds Maria Lagomasino, who has decided to leave the firm.

Most recently, Carroll led SunTrust's sports and entertainment group, which provides private wealth management services to sports, music and entertainment professionals and executives, as well as financial services to sports, music and film organizations.

Having spent 16 years at SunTrust, he has held various positions within the firm's private wealth management business, including serving as wealth services manager in Atlanta.

"We remain committed to GenSpring's advice-driven approach to serving clients, and Carroll's proven leadership skills and experience as well as knowledge of the needs of ultra high net worth clients make him uniquely qualified to lead this business," said William Rogers, chairman and CEO of SunTrust Banks.

Earlier this year, GenSpring explained to Family Wealth Report about how it is breaking down its service offering and segmenting clients to align their needs and services more closely. (To view that article, click here.)

More recently, GenSpring set out how it has seriously ramped up its offering to female clients over the past year, capitalizing on women’s extreme dissatisfaction with the financial services industry to strengthen its appeal among this high-growth market. That program is run senior strategist Jewelle Bickford, ex-investment banking supremo and long-time advocate of empowering women. 

Headquartered in Atlanta, New York-listed SunTrust had $178.3 billion in assets and total deposits of $128.4 billion, as at end-June.