Philadelphia Financial, the insurance company, has launched a new network of distributors whose strategies are designed to cater to ultra high net worth clients.

Alpha Alliance, the network, is made up of insurance professionals, representatives from wealth planning agencies and investments firms that are linked with the UHNW community. As part of the program, support from the Philadelphia Financial staff is said to be included, as well as direct access to the parent of the network's proprietary systems and technical expertise.

"We have an exclusive focus on strategic insurance. Through the alliance, we are partnering with a selective group of producers in order to best deliver our products," said John Fischer, the executive vice president and chief marketing officer of Philadelphia Financial, in a statement.

Charter members include Legacy Capital Group, Cohen Advisory Group, Franklin Financial, BHJ, Hein Wealth & Tax Solutions, Long Gray Line Consulting, IPS Advisors, Sycamore Fyld Holdings, Designs for Finance, and Peter M Williams & Company.