Societe Generale Securities Services, a business division of France’s Societe Generale that recently broadened its wealth management offering, has appointed Christophe Baurand as global head of commercial, marketing and liquidity management.

Societe Generale Securities Services, a business division of France’s Societe Generale that recently broadened its wealth management offering, has appointed Christophe Baurand as global head of commercial, marketing and liquidity management.

Based in Paris, Baurand joins the SGSS executive committee and reports to Bruno Prigent, head of the division. Baurand replaces Massimo Cotella, who has left Societe Generale to pursue other opportunities outside the group. His appointment took effect on 1 January.

Baurand is responsible for the commercial development and marketing strategy of SGSS.

In a career at Societe Generale that started in 1993, Baurand has held a number of positions. From 2003 to 2006, he was head of sales for alternative investment products. In 2006, Baurand joined Lyxor as head of sales and marketing for alternative investments and in 2012 was appointed head of alternative investments and director of development, in charge of the international supervision of sales and marketing for Lyxor products.
 
At the end of September last year, the SGSS launched a wealth and investment management outsourcing solution in the UK. Aimed at mid-tier wealth and investment fund managers, the solution spans the full post-trade value-chain from global execution to global custody, the firm said.