Strategy
Standard Chartered Continues Cost-Cutting; Private Bank Not Affected

The announcement by Standard Chartered today that it is shutting certain equities operations will not affect private banking or retail clients, this publication has been told.
The announcement by Standard
Chartered today that it is shutting its institutional cash
equities, equity research and equity capital markets activities,
delivering around $100 million of cost savings in 2016, will not
affect private banking or retail clients, this publication has
been told.
The UK-listed bank, which earns the bulk of its revenues in
regions such as Asia, announced that its cuts add to actions
being taken to deliver at least $400 million of cost saves
targeted for 2015 - as stated last November. The group is already
on track to hit that target, it said in a statement.
The cuts announced today will affect around 200 roles across
seven of the group’s 70 markets. In 2015 run-rate savings will
broadly offset restructuring costs, the firm said.
A spokesperson told this publication that the private banking
operations of Standard Chartered, seen as an increasingly
important source of future revenue, will be unaffected.
Last year, falls in the firm’s share price led to speculation –
which the bank has emphatically rejected when asked – about the
future of current chief executive Peter Sands.
“The group will continue to develop its capabilities in
convertible bonds, equity derivatives and macro-economic and
fixed income research in support of its core businesses. The
group will continue to provide strategic advice to its clients on
equity financing,” it said.
“The group is already on track to achieve at least $400 million
of cost saves identified for 2015. In the retail clients segment,
the group’s strategy of focusing on key cities and accelerating
the switch to digital has resulted in around 2,000 job cuts
announced or completed in the last three months, with a reduction
of a further 2,000 expected during 2015, primarily to be achieved
by not replacing staff when they leave. We have also made good
progress in closing 22 branches in the second half of 2014, and
expect to achieve the previously announced target of 80-100
closures. These and other actions in the retail clients segment
will contribute $200 million of the planned cost savings in
2015,” it said.
Standard Chartered last year said it was selling or shutting its
consumer finance businesses in China, Hong Kong, Germany and
Korea; its retail bank in Lebanon; retail securities in Taiwan;
commercial leasing subsidiaries in Pakistan, private banking
activities in Geneva and various SME portfolios, in particular in
the UAE. In addition, the bank exited minority stakes in non-core
investments including Travelex and Fleming Family & Partners.