Firms seem to go to great lengths to come up with eye-catching brand names and some of the results have so impressed the editors of this publication that we provided a selection for Christmas.

Making your voice heard amid the tumult of a crowded wealth management sector is tough and one way to make a noise is an eye-catching name. In a light-hearted spirit for Christmas, our editorial team has pored through archives to find some of the odder and more imaginative monikers for wealth and asset managers. If readers feel that a particularly strong candidate has been overlooked, please tell us.

The list so far:

          Ingenious Asset Management

(Let’s hope so).

.         Highland Funds

(Despite its Scottish-seeming name, it is based in Dallas, Texas, renowned as being very flat).

          Ignis Asset Management

(According to the Oxford English Dictionary, “Ignis Fatuus” means “catch fire or cause to catch fire”).

          Royal London Asset Management (RLAM)

(Not unusual, maybe, but it sounds very, very posh).

          Syz & Co

(This Swiss firm has a certain succinctness about it).

          Polar Capital

(Images of heroic explorers come to mind as well as fearsome polar bears).

          Octopus Investments

(One of these marine creatures was famed in the last World Cup soccer tournament for picking winning teams).

          Neptune Investment Management

(Okay, this is not quite fair as other firms, such as Jupiter Asset Management, also are named after planets. What encouraged this trend?)

          F&C Thames River

(This sounds like a bit like a soccer team, although F&C – formerly known as Foreign and Colonial, is one of the oldest City names).

          Janus Capital International

(Named after the famous two-faced figure of Classical mythology).

          Eden Financial

(Let’s hope its returns are a paradise for its clients)

          Liontrust Asset Management

(The lion name brings up a nice Churchillian image)

          Charlemagne Capital

(This is a British firm, hence the French name).

          Yellow Capital

(A UK-based firm that specialises in investing in gold).

          Snowball Group

(This name is the group editor’s favourite).

          Bedrock

(A private investment office in London with a name appealing to fans of the Flintstones).

          Black Ant

(A boutique wealth manager in London’s Belgravia district. It is certainly distinctive).

          MaxCap

(The UK-based multi-family office. Short and snappy).

          Bedlam Asset Management

(The creators of this UK company decided, for no doubt rational reasons, to name their firm after a famous London home for the mentally ill).

          Nemesis Asset Management

(A UK firm that took its name from the Greek word that describes how disaster follows over-confidence).

          Brandywine Global

(This firm is a subsidiary of Legg Mason. Lovers of the grape will appreciate its name).

          Golden Girl Finance

(This is a Canadian firm that helps to drive financial literacy among women. What a fabulous name).

          Fat Prophets

(A UK-based stock market research firm. Okay, it is not strictly a wealth management firm, but it gets in the list anyway). 

          Vinculum

(A new UK fund management house which takes its name from a mathematical symbol used for grouping; it is also part of a Borg spacecraft, as all Star Trek fans will point out). 

          Truffle Capital

(A Paris-based private equity firm that takes its name from those highly prized plants that are sought with the keen noses of a pig or dog).