Philanthropy
REYL Continues Paralympics Support

The support for these sports figures illustrates how private banks and other wealth management institutions promote brands and engage clients.
Geneva-based REYL
Group is continuing its collaboration with athletes in
supporting top athletes Sofia Gonzalez and Robin Cuche.
The private bank is supporting the Swiss athletes who will be
selected to take part in future Paralympic Games, it
said.
REYL gives financial and logistical support to Gonzalez
(athletics) and Cuche (alpine skiing) during their national and
international competitions.
The support for these sports figures illustrates how private
banks and other wealth management institutions promote brands and
engage clients. UBS, for example, sponsors Formula One motor
racing (Alonso won the F1 championship twice); Standard Chartered
sponsors Liverpool FC football club, while Morgan Stanley has
been a partner of the PGA’s THE PLAYERS® Championship, the golf
series. Such firms sponsor sports to spread a brand and associate
qualities such as competitiveness, courage, skill and teamwork
which match with their own business.
Gonzalez was born in 2001 with a congenital malformation of the
right leg, which led to its amputation above the right knee at
the age of three. She played tennis, danced, skiied and rode
horseback, before concentrating on two athletic disciplines: 100
metres and long jump. In November 2019, at the World Para
Athletics Championships in Dubai, she improved her personal best
in both disciplines and finished fifth in the 100 metres. Her
goal is to compete at the Paralympic Games in Tokyo this summer.
The Swiss delegation will be announced in July.
Cuche was born in 1998 with hemiplegia on his right side due to
being born prematurely and a lack of blood flow to the brain. At
the age of six, he joined the Chasseral Dombresson-Villiers ski
club. A competitor in all alpine skiing disciplines, he recorded
his best performances in downhill and SuperG. In January 2019, he
finished in fourth place in SuperG at the World Para Alpine
Skiing Championships in Kranjska Gora and Sella Nevea. In
February 2020, he finished third at the SuperG in Sakhalin,
Russia. His next goals are for a podium finish in his best
disciplines and to progress in the overall ranking for those
disciplines.
"The mental strength and determination shown by Sofia and Robin
are a source of inspiration. Through our support, we are
confirming our absolute commitment to exceptional sportsmen and
women, and their national, international and Paralympic
competitions," Nicolas Duchêne, partner of REYL & Cie, said.