People Moves

ZEDRA Names New Head For UK Active Wealth Division

Jackie Bennion, Deputy Editor, 4 March 2021

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The firm has tapped a long-time Vistra managing director to expand its UK wealth offering.

London-based ZEDRA has appointed David Rudge to manage its UK “active wealth” business and increase services to entrepreneurs, family business owners and private clients in the UK and internationally.

Rudge moves from 15 years at Vistra, where he led the growth of its UK corporate and private client business. He was also on the group's founding management board. Before that, he spent six years at the Chilterns Group.

ZEDRA chief executive Ivo Hemelraad said Rudge's “significant” experience in the sector would boost UK expansion and “dovetails" with recent strategic acquisitions. ZEDRA, a global expansion, wealth and fund services provider which operates across 15 countries, acquired Fitzgerald & Law in September, another provider of business expansion services. Last month, ZEDRA snapped up Inside Pensions, an occupational pensions governance provider based in St Albans.

The firm runs its UK trust and estate planning from Manchester and says it will expand its wealth, corporate and specialist services from London under Rudge's supervision.

The active wealth business shows ZEDRA's ability to be an agile efficient partner and capture new opportunities for clients, Hemelraad said.  “We are excited for David to lead us through the next stage of growth.”

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