Company Profiles
Focus Shifts To Growth Mode For REYL Intesa Sanpaolo
![Focus Shifts To Growth Mode For REYL Intesa Sanpaolo](https://wealthbriefing.com/cms/images/app/People/Frederic%20Le%20Hellard%20(1).jpg)
A chief operating officer has a lot of work to do in a bank that faces regulatory and client demands, especially when it has recently gone through major M&A changes.
There’s been a big shift in IT spending from dealing with the
compliance challenges after the 2008 financial crisis to more
strategic, growth-oriented areas, the chief operating officer for
REYL
Intesa Sanpaolo told this news service recently.
Even so, regulation continues to be a big topic for the group. In
every new rule or procedure that comes along, the firm needs
to think how to use it to gain a competitive advantage, Frédéric
Le Hellard said in a recent interview. He is based in
Geneva.
About a third of Reyl’s IT spending is on new projects. In the
past two years, the amount of resources devoted to cybersecurity
has increased, Le Hellard said.
As someone who has held the COO slot since early 2022 – he joined
the Swiss bank more than four years ago – Le Hellard knows that
new technology areas such as AI, blockchain and the “cloud” are
important.
“It is a bit too early to see the impact of AI," Le Hellard
said, but Reyl is working hard to explore the impact of AI and
there is a definitely a process to see what it can do. At a
private bank, the point has to be remembered that clients pay
for, and expect, a personal touch, he said. On the investment
management side, the work on AI is “intensive.” “It has been
quite impressive in performance terms already,” he said.
Artificial intelligence is useful for helping risk analysis,
and compliance with specific constraints though. On the
compliance side, AI can help build “rules engines” that advisors
can use to keep on top of news and data when it comes to
onboarding clients, and afterwards.
Technology can play a part in removing, rather than adding, some
of the inevitable chores that come from M&A activity and
consolidation, a point that Le Hellard knows well.
Founded in 1973, REYL & Cie manages
assets in excess of SFr26 billion ($28.7 billion) and employs
around 400 people. In 2021, it entered a strategic
partnership with Fideuram - Intesa Sanpaolo Private Banking, a
prominent European banking player, through which Fideuram ISP
acquired a 69 per cent stake in REYL & Cie. That process was
complex, so it was particularly important to get the tech “ducks”
lined up in a row.
The business made news recently when in April when it
appointed Richard Albrecht as its wealth management
head.
Tech strategy
“Right from the beginning and during the due diligence process
[of the Reyl/Sanpaolo merger], an IT and operations strategy was
built,” Le Hellard said.
“In parallel with the intensive work of the merger and data
migration project, we delivered that same year our digital
workplace, moving to the cloud, and the digital onboarding
projects. Those two projects were seen as forcing devices to
speed-up the merger project, both for the new employees coming
from Intesa Sanpaolo as well as the REYL employees,” he
continued.
"Although we had an on-premise footprint,” Le Hellard said, “the
move to Microsoft Cloud for our digital workplace strategy was a
technical challenge and had so much impact in terms of
flexibility and efficiency. Now we see these capabilities
extended to easily exchange on the fly with a client or a
colleague…it is a much better experience.”
All along the blockchain
Work on blockchain tech is a project for the bank, Le Hellard
said, which started last year. He stressed that this work is
about distributed ledger technology – not cryptocurrencies such
as bitcoin.
“We need to prepare the bank for the future,” he said.
“For a bank like us, for different types of assets, funds and so
on, in the future we will have to manage assets with these
technologies,” he said.
Another important Reyl project, Le Hellard said, is working on
digital onboarding.
On the never-ending debate on what should be built in-house
or outsourced, Le Hellard said Reyl likes to operate
“in-house as much as we can.” “It’s not only about
intellectual property…it is also in line with strategy. Reyl is
very `niche’ and agile as a bank and if you don’t have that kind
of capability in IT and operations then you can forget about
being very agile from a business in standing apart. It is a
challenge in terms of hiring the right skills, especially in the
tech environment.”
With the pressure to crack down on money laundering and illicit
funds, it is important for Reyl to deal with these problems
because failures damage its reputation, and hence its
clients.
The firm has been busy. As mentioned earlier, it appointed
Richard Albrecht in April as wealth management head. When
the group appointed Le Hellard to his current role, it also
appointed Tatiana Carruzzo as head of asset services to focus on
delivering excellence in custody, administration, legal
representation and paying agent services for institutional
investment fund clients. Carruzzo joined REYL Intesa
Sanpaolo’s Asset Services business line as operations manager in
2016. In 2022 it appointed Nicolas Besson as chief investment
officer.