Maybank, the Malaysian financial services firm, has seen strong client interest for its new wealth management fund in just seven weeks from its launch.

Dragon9, the single premium and capital-guaranteed investment-linked fund, hit RM250 million ($79.3 million) in sales since its 16 March launch. It was introduced to add diversity to its stable of wealth management products, the firm said.

The fund requires a minimum investment of RM15,000, with optional additional payments in multiples of RM1,000, and is geared toward the mass affluent market. Dragon9 has a 45-month tenure and guarantees cash payouts of around 5.75 per cent at end of the 18th month. 

"Wealth management is a growing segment for Maybank, with total assets under management growing 41 per cent in the last 12 months. We are seeing customers in this segment constantly looking for new investment options that support wealth generation," said Lim Hong Tat, deputy president and head of community financial services.

In addition to the payout, Dragon9 also offers 100 per cent capital return on maturity, alongisde a life insurance coverage of as much as 125 per cent during the investment period. It is underwritten by Etiqa Insurance. Maybank's wealth management division specialises in unit trusts and structured products.