St James’s Place, the UK-listed wealth management group, is launching a new philanthropy service in conjunction with the Charities Aid Foundation, which will assist its clients in making charitable donations.

The new philanthropy service will allow many of St James’s 30,000 clients to choose their beneficiaries and make donations in a simple and discreet manner supported by the advice of their St James’s Place partner, the firm said.

“St James’s Place recognises the importance of charitable giving and last year the partnership and St James’s Place contributed £4 million (around $6 million) to the St James’s Place Foundation. Clients also want to see their philanthropic capital working as hard as their investment capital, and working with the CAF we can help them achieve this,” said Alexandra Loydon, head of private client services at St James’s Place.

“Like St James’s Place, CAF aims to develop long-term relationships with clients, so that we can guide individuals and families through their philanthropic journey. The combination of professional holistic financial planning by St James’s Place, and CAF’s expertise and range of solutions in making charitable giving easy at minimum cost, makes this an ideal partnership that can only benefit St James’s Place clients,” said Mike Packham, head of private clients at Charities Aid Foundation.

Earlier in the year, St James’s Place said that its total new business in the first three months  of 2013 rose by almost a third year-on-year – 31 per cent – to £199.2 million.