Australian ETF provider BetaShares expands its local position with the creation of a new senior advisory role.

BetaShares, the Sydney-headquartered exchange traded funds provider, has strengthened its advisor business with a new senior position.

Lyndall James assumes the newly-created role of director of advisor services. James brings over two decades of financial services experience to the firm, having worked senior distribution roles at van Eyk, OnePath and MLC. In her new post, she will be responsible for leading relationships with financial advisors at a time the Future of Financial Advise reforms are being implemented.

"The EFT industry and BetaShares in particular has experienced very strong growth this year. A substantial part of this has been due to increasing adoption of our products by dealer groups and advisor pracices. To respond, we are increasing our focus on this target market, including the creation of this new role," said Alex Vynokur, managing director, in a statement.

BetaShares is part of the Mirae Asset Global Investment Group, one of the largest asset management firms in Asia which currently manages around $60 billion, including $8 billion in ETFs. BetaShares products are Australian-domiciled ETFs and other funds that trade on the Australian Securities Exchange.